We, MARENCE, highly value our customers and the data entrusted to us when shopping in the online store.
We take care of both the safety of our products and the safety of the shopping process. In this Privacy Policy, we offer to familiarize ourselves with how and for what purposes our Customer data is processed.
Terms used in the Privacy Policy are explained in the Terms unless otherwise specified. Please note that certain sections of the Privacy Policy may not be applicable to the specific Service that the Customer receives.
1. WHAT PERSONAL DATA DOES MARENCE PROCESS?
MARENCE processes mainly two types of Personal Data – data required for the creation of a Profile and data required for the execution of the Agreement (Invoice Information). We process the Personal Data that the Customer provides to us through various online or offline sources, including when the Customer uses the Website or the Application created by us, communicating with us, using social networks, participating in loyalty programs and in other ways.
The Personal Data required for the creation and maintenance of the Profile are the Personal Data included in the Profile, and they can be, for example, the Customer’s name, contact information, information about the saved Products and the Customer’s interests.
The Personal Data required for the conclusion and execution of the Agreement are the Personal Data included in the Agreement and the Invoice, and they may be, for example, the Customer’s name, surname, contact information, payment information, Agreement data (purchased Products, their quantity, price and time of purchase), as well as communication between the Customer and MARENCE in connection with the Order.
2. WHERE AND HOW DOES MARENCE USE PERSONAL DATA?
This section of the Privacy Policy describes the purposes of processing the Customer’s Personal Data and provides other information related to its processing
2.1. USE OF COOKIES
We use cookies on the Website, with the help of which technical data is processed, including the address of the Internet network server used by the Client, domain name, browser used, IP address, selected settings, actions performed on the Website or Application, for the purpose of providing services and maintaining the Website and Application.
Cookies are small text files that a web browser (such as Internet Explorer, Google Chrome, Firefox or Safari) saves on the Customer’s computer or mobile phone. The cookie does not directly contain personal information about the Customer and cannot be used to directly identify individual users, however, it can provide information about the Customer’s habits and preferences. Cookies can be thought of as a way for a website to acquire memory that allows it to recognize the user and respond accordingly.
Most browsers can indicate that the Client does not want to receive cookies at all or only from a specific website. All modern browsers allow you to change the settings for receiving cookies. These settings are usually available in your browser’s options or preferences menu.
We use Google Analytics services. The customer can opt out of their use by downloading and installing the Google Analytics Opt-out Browser Add-on .
For more general information about cookies and how to manage them, we invite you to read the information on www.aboutcookies.org .
2.2. USE OF PERSONAL DATA TO PROVIDE THE SERVICE
2.2.1. CONCLUSION AND PERFORMANCE OF AGREEMENT
In order to provide the Service, as part of the conclusion and execution of the Agreement with the Customer, we process the Personal data necessary for the conclusion and execution of the Agreement, including information necessary to solve any problems that may arise during the execution of the Agreement.
The processing of personal data is based on the conclusion of the Agreement, execution and observance of the protection of the interests and rights of both parties (the Client and MARENCE) in case of disputes, and to ensure the fulfillment of commercial activities and accounting obligations.
If the Customer does not provide his Personal data in cases where their processing is necessary for the conclusion and execution of the Agreement or in accordance with the law, we cannot ensure the provision of Services.
2.2.2. PROFILE CREATION AND MAINTENANCE
In order to create and maintain a Customer Profile on the Website, which is used as a communication channel for the provision and provision of Services, we process the Personal Data necessary for this purpose, including the products saved by the Customer and the specified interests. When creating a Profile, only the information necessary to create a Profile, place an Order and conclude a Contract must be provided.
The processing of personal data is based on the conclusion of the Agreement, its execution and the protection of the interests and rights of both parties (the Client and MARENCE) in case of disputes. Profile data serves as a confirmation of the Customer’s actions. The processing of the information, the provision of which is not mandatory, is based on the Customer’s consent, which can be revoked at any time, including by deleting such information from the Profile.
2.3. USE OF PERSONAL DATA FOR MARKETING PURPOSES
We may send the Customer marketing communications containing information about our promotions, news and other information not related to the performance of the Agreement and the provision of Services by e-mail, based on the Customer’s consent, which may be revoked at any time.
When preparing marketing communications, we use profiling to prepare the most suitable offer for the Customer, based on Service data, namely which of our Services the Customer has previously used and/or which Products he has purchased.
We process the Customer’s Personal Data until the Customer withdraws its consent to receive marketing materials or until the need to retain evidence of the received consent ceases. If the Customer withdraws consent, we will not continue to send communications to the Customer, however we may retain evidence that the Customer has given such consent.
Withdrawal of consent to receive marketing communications does not affect consent to the processing of information obtained by cookies.
3. WHAT DATA CAN MARENCE TRANSFER TO THIRD PARTIES?
Any information provided by the Customer to us is not available to Third Parties if there is no legal basis for such disclosure. We may transfer the Customer’s Personal Data to Third Parties who provide, for example, postal services, delivery, accounting and IT services. In some cases, we may be obliged to disclose the Customer’s Personal Data to the Competent Authorities in accordance with a justified request, regulated by the legislation of the Republic of Latvia.
Within the scope of all the purposes of processing the Client’s Personal Data, the Client’s Personal Data is received and processed by MARENCE and our cooperation partners, who, in addition to the above, provide communication, banking, legal and other services. As mentioned above, MARENCE is obliged to disclose the Client’s Personal Data to the Competent Authorities in the cases specified in the legislation.
We would like to emphasize that we do not transfer the Customer’s Personal Data to state authorities or Third Parties without a relevant legal basis. MARENCE guarantees that the processors of the Client’s Personal Data, which MARENCE engages in the provision of Services, comply with security standards that are not lower than the security standards set by us.
4. HOW LONG DOES MARENCE KEEP PERSONAL DATA?
All information related to the Customer is saved as evidence of the Customer’s identity, the conclusion of the Agreement, the provision of Services, and is stored until the Agreement is fulfilled, the Personal Data is no longer necessary for the provision of Services, the Personal Data Storage Term defined in the legal acts applicable to MARENCE comes into effect.
In order to preserve evidence of the conclusion and execution of the Agreement, we store the Customer’s Personal Data for at least 3 (three) years from the moment of execution or termination of the Agreement. We may store certain Personal Data or information for a longer period in order to fulfill other legal obligations imposed on us by the Competent Authorities or to exercise our rights.
For accounting purposes, we store the Customer’s Personal Data related to the concluded and executed Agreements and provision of Services for no less than 5 (five) years after the date of execution of the Agreement or provision of the Service.
We keep information about the consent given by the Client to the processing of Personal Data as evidence for at least 5 (five) years from the moment of withdrawal of consent in accordance with the Law on the Processing of Personal Data.
5. WHERE AND HOW ARE MY PERSONAL DATA STORED?
We store Personal Data in the European Economic Area (EEA), which is considered a safe place and provides a level of security that meets our standards. All information provided by the Customer to us is securely stored on our or our controlled servers. This information is encrypted and protected by technical means, thereby increasing data security.
We ensure that access to the Customer’s personal information is allowed only to those persons who are directly related to the execution of the Agreement or the provision of Services, and to the extent necessary for the said person to fulfill his duties. This is ensured through technical solutions and physical access rights, as well as proper training and education of our employees who take appropriate security measures.
6. WHAT ARE MY RIGHTS?
We respect the Customer’s right to access, manage, correct, control and delete Personal Data processed by MARENCE for the Customer. MARENCE provides the Customer with the opportunity to correct individual Personal Data using the Website. In this way, the Customer can correct and delete the information contained in the Customer Profile. If the Customer does not want to make corrections to the Profile manually or wants to correct, delete or exercise other rights regarding Personal Data that are not related to the Profile, the Customer can submit a request to us in the manner described in this paragraph.
When we receive the Customer’s request for the exercise of any of the rights mentioned below, we examine the Customer’s request and provide an answer without undue delay and in any case within 1 (one) month from the receipt of the request.
If the Customer wishes to exercise any of the rights mentioned below, it can be done by submitting a request in one of the following ways:
- by sending a request with a secure electronic signature to marence@marence.com ;
- by sending a signed request to Dārznieku iela 42, Ķekava, Latvia, LV-2123;
We reserve the right to request additional information from the Client to verify the identity of the person and to protect the Client’s Personal Data from disclosure to unauthorized persons. The customer has the right to access his Personal Data free of charge.
The Customer has the right to receive information about whether or not we process the Customer’s Personal Data and, if we do, to request a copy of the Customer’s Personal Data we hold, as well as information about how the data is processed.
The Customer has the right to request that we correct inaccurate or incorrect Personal Data of the Customer. We give the Customer the opportunity to correct his Personal Data on our Website, however, not all Personal Data can be corrected using this method. We will verify that the corrected Personal Data is true and accurate.
The Customer has the right to request that we delete the Customer’s Personal Data, however, we reserve the right to indicate the request to delete the Personal Data if there is a legitimate and legal reason for doing so, for example to comply with a certain legal obligation that requires the processing to establish, exercise or defend legal claims or for statistical purposes by taking appropriate technical and organizational security measures.
The customer has the right to request that we restrict the processing if there is a legal basis for this. In case of restriction of the processing of the Client’s Personal Data, MARENCE processes the Client’s Personal Data only after receiving the Client’s consent or to raise, implement or defend legal claims, or to defend the rights of another natural or legal person, or due to important interests of MARENCE. This does not apply to the storage of Personal Data.
The Customer has the right to object to the processing of Personal Data in connection with direct marketing or processing based on our legitimate interest, but taking into account the specific situation and important reasons, the Customer wishes to object to such processing due to the said specific situation or important reason.
The Customer has the right to request that we accept and send the Customer’s Personal Data to the Customer or another data controller. The Customer may exercise this right insofar as the Customer has provided data based on consent or the Agreement and the processing is carried out using automatic means. This right also applies to, for example, activity history and website usage history data. However, this does not apply to data that we create, such as Customer profiles created by analyzing data.
The customer has the right to withdraw the previously given consent at any time. However, this does not affect the lawfulness of the processing carried out before the Customer withdraws his consent. This right applies to receiving marketing communications from us.
In case of ambiguities related to the processing of the Customer’s Personal Data, the Customer can contact us, and we will try to provide an answer or find a solution to the problem. However, if the Customer is convinced that we cannot find a solution, the Customer has the right to file a complaint with the national data protection authority about the data processing activities carried out by MARENCE.
Contact information of the National Personal Data Protection Authority of the Republic of Latvia:
Data State Inspection, Blaumaņa street 11/13-15, Riga LV-1011, Latvia, phone: +371 67223131, e-mail: info@dvi.gov.lv .
The customer can contact us at any time and receive additional information about processing operations.
You can contact us using one of the following methods:
- address: Dārznieku iela 42, Ķekava, Latvia, LV-2123;
- email address: marence@marence.com.
7. WHAT ARE MARENCE’S RIGHTS REGARDING THE PRIVACY POLICY?
We have the right to make changes to the Privacy Policy at any time by publishing them on the Website. Any version of the Privacy Policy published on the Website supersedes all previous versions of the Privacy Policy and becomes effective immediately upon its publication on the Website.
Current version: 10.11.2020.